The Solo soft drink is a well known and branded product in Norway with a history dating from the early age of bottled soft drinks. Min Solo (eng: "My Solo") is a new concept for the Solo soda that focuses on birthday parties for children age 3-8. The bottle appeals to children through sparkling colors and form. The new bottle concept contains 0,25 l of soda, with dimensions that enables a firm grip by small hands as well as containing a sensible amount of sugar for small children.

Although the bottle has a unique form and size it is compatible with existing recycling systems. The label uses familiar objects from children's birthday parties, where balloons and confetti have replaced the oranges and droplets from the original Solo-label. The
 backside-label has a large blank space, on which participants are meant to write their name or draw something. This makes the children affiliate with the soda, as well as making the bottle function as nametags. Ingredients and product-info is placed on a tear-off label on the bottom of the bottle, and hidden underneath this label is a Solo-balloon. The bottles come in packs of 12, and are meant to cover the essential ingredients of a birthday party – soda, nametags and balloons.

Packaging concept.
Winner of Gullkalven award, 2008.
Co-designers: Ida Noemi, Henning Rekdal Nielsen & Hans Aleksander Huseklepp

Photo: Ida Noemi